My Journey

The Work Behind the Portfolio

Two roles. Four years. A consistent pattern — every position has ended with workflows automated, tools shipped, and problems replaced with code.

Dec 2022 — Present

E-commerce & Automation Specialist

ATHIBAN Ecommerce PVT LTD

  • Run Amazon Ads operations end-to-end — Sponsored Products, Sponsored Brands, Sponsored Display across India, UAE, and USA — keyword harvesting, negation, placement and bid optimization; Amazon Ads Academy certified (Sponsored Ads Advanced, 2026) — plus Meta Ads and influencer marketing for multi-country brand visibility
  • Designed & shipped AdInsight Pro — a full-stack Amazon Ads audit dashboard (Astro · React · DuckDB-WASM · Cloudflare Pages + D1) that replaced a 4-hour weekly PPC review with a 90-second upload-to-insight loop — 7 analysis modules, an in-browser SQL engine processing 149K+ rows in under 2 seconds, and a rule-based optimization engine that exports ready-to-upload bulk files
  • Engineered a Python audit pipeline that cut a 16-hour bi-weekly global catalog audit to under 5 minutes across 12 countries — zero human error, scalable to any market count
  • Built a 4-extension Chrome productivity suite for bulk product-ID lookup, grouped product management, Shopify data scraping, and 91mobiles spec extraction — adopted team-wide
  • Wrote a suite of Python automation tools — bulk invoice generation, data-export reformatting, multi-platform template auto-fill, and batch image processing — that turned recurring day-long data tasks into minutes
  • Shipped an AI-powered review analyzer (Python + Streamlit + LLM APIs) that turns hours of manual review reading into instant sentiment dashboards, trend extraction, and AI-generated product reports — live at suriyatools.streamlit.app
  • Led the TECHATRON brand launch end-to-end across India, UAE, and USA — product sourcing from China, BIS & ESMA compliance, SEO-optimized listings on Amazon / Flipkart / Noon, FBA setup (India & UAE), and day-one Sponsored Products campaigns
  • Managed 3+ Shopify stores alongside custom automation tools (Chrome scraper + Python template auto-fill) that reduced per-store catalog work from hours to minutes
May 2022 — Nov 2022

Catalog Analyst

Wissend Consultancy Service Private Limited

  • Managed full product catalogs for Lenovo and Duraflame on Amazon and Walmart — SEO-optimized listings, suppressed-item recovery, variant structuring, and attribute compliance
  • Pioneered my first production automation — a CMD script that renamed thousands of product image files in seconds, replacing days of manual work and earning recognition from management
  • Identified and resolved critical catalog issues proactively — recovered Amazon search-suppressed listings, fixed attribute-compliance violations, and unblocked revenue on dozens of suppressed SKUs
  • Expanded across 5+ e-commerce processes including HMC, BSS, Hearth Brands, and DID Electricals — building a foundation in multi-process catalog operations
  • Leveled up technical skills on the job — HTML for product content formatting, advanced Excel formula engineering, and the automation mindset that's defined every role since

Certifications & Continuous Learning

Self-directed learning is the constant — every certification below connects to a tool I've actually built or a project I've actually shipped.

📈

Amazon Sponsored Ads — Advanced

Amazon Ads Academy · Certified June 2026 (valid through 2028)

🤖

AI Master Course

Udemy · LLM APIs in production

📹

Visual Content Marketing

Udemy · Pro Editors Club

🐍

Python for Data & Automation

Self-directed · Pandas, Streamlit, openpyxl

📊

Power BI & DAX

Self-directed · Personal Budget & Credit Card trackers

Want to see the work behind each bullet?

Every project on this resume has a full case study — problem, approach, stack, and honest lessons learned.

Explore Projects →