My Journey

The Work Behind the Portfolio

Two roles. Four years. A consistent pattern — every position has ended with workflows automated, tools shipped, and problems replaced with code.

Dec 2022 — Present

E-commerce & Automation Specialist

ATHIBAN Ecommerce PVT LTD

  • Manage Amazon Ads and the catalog for Exercise & Fitness, including exercise balance, body-exercise products, and personal-fitness items. Also manage soy wax candles and therapy candles, and ads for other products. The work is led from the US marketplace and also runs on other international marketplaces. Sponsored Products, Sponsored Brands, Sponsored Display — keyword harvesting, negation, placement and bid optimization; Amazon Ads Academy certified (Sponsored Ads Advanced, 2026) — plus Meta Ads and influencer marketing for multi-country brand visibility
  • Built image cataloging tools and bulk audits I have released for the Amazon catalog workflow, including a Python audit pipeline that cut a 16-hour bi-weekly global catalog audit to under 5 minutes across 12 countries — zero human error, scalable to any market count
  • Built a multi-country source-of-truth vs live checker — scrape live listing info, compare it to the source of truth, report right vs wrong, then create a support ticket to get the product fixed
  • Wrote a separate image-check script for catalog image validation
  • Wrote a separate variation script for catalog variation checks
  • Built a complete SQP scraper extension — Amazon was not giving Search Query Performance data in bulk, so it scrapes bulk SQP, targets high-volume keywords, and automates the analysis
  • Designed & shipped AdInsight Pro — the ads audit dashboard. A full-stack Amazon Ads audit dashboard (Astro · React · DuckDB-WASM · Cloudflare Pages + D1) that replaced a 4-hour weekly PPC review with a 90-second upload-to-insight loop — 7 analysis modules, an in-browser SQL engine processing 149K+ rows in under 2 seconds, and a rule-based optimization engine that exports ready-to-upload bulk files
  • Built a 4-extension Chrome productivity suite for bulk product-ID lookup, grouped product management, Shopify data scraping, and 91mobiles spec extraction — adopted team-wide
  • Wrote a suite of Python automation tools — bulk invoice generation, data-export reformatting, multi-platform template auto-fill, and batch image processing — that turned recurring day-long data tasks into minutes
  • Shipped an AI-powered review analyzer (Python + Streamlit + LLM APIs) that turns hours of manual review reading into instant sentiment dashboards, trend extraction, and AI-generated product reports — live at suriyatools.streamlit.app
  • Led the TECHATRON brand launch end-to-end across India, UAE, and USA — product sourcing from China, BIS & ESMA compliance, SEO-optimized listings on Amazon / Flipkart / Noon, FBA setup (India & UAE), and day-one Sponsored Products campaigns
  • Managed 3+ Shopify stores alongside custom automation tools (Chrome scraper + Python template auto-fill) that reduced per-store catalog work from hours to minutes
May 2022 — Nov 2022

Catalog Analyst

Wissend Consultancy Service Private Limited

  • Managed full product catalogs for Lenovo and Duraflame on Amazon and Walmart — SEO-optimized listings, suppressed-item recovery, variant structuring, and attribute compliance
  • Pioneered my first production automation — a CMD script that renamed thousands of product image files in seconds, replacing days of manual work and earning recognition from management
  • Identified and resolved critical catalog issues proactively — recovered Amazon search-suppressed listings, fixed attribute-compliance violations, and unblocked revenue on dozens of suppressed SKUs
  • Expanded across 5+ e-commerce processes including HMC, BSS, Hearth Brands, and DID Electricals — building a foundation in multi-process catalog operations
  • Leveled up technical skills on the job — HTML for product content formatting, advanced Excel formula engineering, and the automation mindset that's defined every role since

Certifications & Continuous Learning

Self-directed learning is the constant — every certification below connects to a tool I've actually built or a project I've actually shipped.

📈

Amazon Sponsored Ads — Advanced

Amazon Ads Academy · Certified June 2026 (valid through 2028)

🤖

AI Master Course

Udemy · LLM APIs in production

📹

Visual Content Marketing

Udemy · Pro Editors Club

🐍

Python for Data & Automation

Self-directed · Pandas, Streamlit, openpyxl

📊

Power BI & DAX

Self-directed · Personal Budget & Credit Card trackers

Want to see the work behind each bullet?

Every project on this resume has a full case study — problem, approach, stack, and honest lessons learned.

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